Transform the Home You Have Into the Home You Need.
Sometimes one room is not the problem.
The kitchen may be too closed off. The bedrooms may no longer fit your family. The first floor may feel disconnected. Storage may be limited, or the house may simply no longer work for the way you live.
A whole-home renovation gives you the opportunity to step back and rethink the property as a whole.
Crimson Design & Construction brings architecture, interior design, and construction together to transform existing homes throughout Chicago, the North Shore, and the western suburbs.
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Chicago · North Shore · Western Suburbs
THE WHOLE HOME
A whole-home renovation is an opportunity to stop treating individual rooms as separate problems.
Instead of asking how to update the kitchen, then the bathroom, then the living room, we can step back and ask a bigger question:
How should the entire home work?
How should people move through it? Which rooms should connect? Where does the family gather? Where is more privacy needed? Where can natural light improve the experience? What space is being wasted? What parts of the existing home are worth preserving?
Those questions often lead to better solutions than simply replacing what is already there.
A HOME THAT FITS YOUR LIFE
ARCHITECTURE
Rethink the home's layout, structure, and relationship between spaces.
INTERIOR DESIGN
Develop the materials, finishes, cabinetry, lighting, fixtures, and details that bring the design together.
CONSTRUCTION
Build the renovation with the same team responsible for developing the plan.
THE CRIMSON DIFFERENCE
One Team for the Entire Transformation.
A whole-home renovation involves a lot of moving parts.
Architecture. Interior design. Structural changes. Materials. Selections. Engineering. Permitting. Construction.
When those pieces are handled by separate companies, the homeowner can end up managing the gaps between them.
Crimson brings those disciplines together.
The people designing the renovation understand construction. The construction team understands the design. And one company remains accountable from the first conversation through the final walkthrough.
ONE VISION. ONE PROCESS. ONE ACCOUNTABLE TEAM.
A MORE COHESIVE EXPERIENCE
The goal is simple: the design and the construction should never become two separate conversations.
WHOLE-HOME DESIGN
Every Room Should Feel Like Part of the Same Home.
A cohesive home does not mean every room needs to look identical.
It means the decisions made in one space make sense alongside the decisions made in the next.
The kitchen can connect naturally to the dining area. Flooring can transition intentionally. Architectural details can repeat throughout the home. Materials can change without making the spaces feel disconnected.
That level of coordination becomes much easier when the entire home is being considered at the same time.
01
THE KITCHEN
The kitchen often becomes the center of the renovation, but its layout should make sense in relation to dining, living, circulation, storage, and everyday life.
02
THE LIVING SPACES
Rooms should have a purpose and a relationship to the spaces around them. Better flow can make an existing footprint feel completely different.
03
THE BEDROOMS & PRIMARY SUITE
Privacy, storage, natural light, and the relationship between bedrooms and shared spaces all become part of the larger plan.
04
THE DETAILS
Cabinetry, flooring, lighting, doors, trim, hardware, tile, fixtures, and finishes should support the architecture rather than compete with it.
Design What Can Actually Be Built.
A whole-home renovation can look incredible in a rendering and still become a problem when construction begins.
Crimson's approach is different.
We design with construction in mind from the beginning. Existing conditions are investigated. Structural requirements are considered. Local code and permitting requirements are addressed. Materials and selections are developed before the construction contract is finalized.
The goal is not to create a beautiful plan and figure out the rest later.
The goal is to create a design that can actually be built for a real number.
UNDERSTAND THE EXISTING HOME
We document what is there so important conditions are identified before construction begins.
DEVELOP THE DESIGN
The layout, architecture, interior spaces, materials, and details are developed around your goals and the existing property.
RESOLVE THE DETAILS
Selections, engineering, construction documentation, permitting, and other requirements are addressed before construction.
BUILD FROM A DEFINED PLAN
When construction begins, the team building the project already understands the design and the decisions behind it.
THE RESULT
A Better Home.
A Clearer Path Forward.
Understanding the existing home and the changes you want to make early allows us to develop a more thoughtful design, a more realistic plan, and a renovation that makes sense for the way you live.
FEWER SURPRISES
BUDGET & CERTAINTY
Your Renovation Should Have a Plan Behind It.
A whole-home renovation involves hundreds of decisions.
The earlier those decisions are understood, the more control you have over the project.
We work through the scope, design, selections, documentation, and construction details so your renovation is not based on a vague idea of what the finished home might cost.
The goal is straightforward. Know what you are changing. Know what you are investing. And have a clear plan for getting from the existing home to the finished one.
Clarity today leads to a smoother renovation tomorrow.
01
CLEAR SCOPE
02
INFORMED SELECTIONS
03
DETAILED DOCUMENTATION
04
ONE ACCOUNTABLE TEAM
A CLEARER PATH
From Ideas
to a Defined Renovation Plan.
Through early collaboration and detailed planning, we help you understand what your home needs, align the design with your priorities and investment, and move toward construction with confidence.
01 UNDERSTAND
We evaluate the existing home, your goals, and what needs to change.
02 DEFINE
We establish the scope and develop a design around how you want the home to work.
03 ALIGN
Design, selections, budget, and construction requirements are considered together.
04 MOVE FORWARD
With a clear plan, construction can begin with the design and important decisions already resolved.
“The best homes are the result of great design and realistic planning, from the very beginning.”
— CRIMSON DESIGN & CONSTRUCTION
READY TO EXPLORE WHAT’S POSSIBLE?
Let’s talk through your goals, the possibilities, and the clearest path forward.
THE CRIMSON PROCESS
FROM EXISTING HOME
TO A HOME THAT WORKS.
A major renovation is a significant undertaking. You should not have to figure out the process while the work is already underway.
We guide you through each stage, starting with understanding the existing home and what you want to change. From the first conversation through design, selections, permitting, construction, and the final details, our integrated team keeps the project connected and gives you a clear understanding of what comes next.
TESTIMONIALS
Thoughtful Design.
Beautiful Results. Happy Clients.
Every project is approached with care, integrity, and a genuine desire to create a home that feels beautiful, functional, and deeply personal.
Ira Weiss
"Glenn and the Crimson team did a complete remodel of the top floor of our home, including a complete reconfiguration of the bathroom. They are pure professionals. They know all the ins and outs of everything. For us, Glenn did the architectural work, and him and the team did all the construction work. Our house turned out amazing, and we would highly recommend him. If we ever need to do significant work on the home again, we will use him and the team at Crimson."
Alicia M
"Glenn and the team of professionals at Crimson Design did an impeccable job creating our state of the art video and photography studio. From the technical needs - like a 20' backdrop - to the client facing details - like the climate controlled, glass-walled conference room, Crimson had the expertise to get the job done and done well. Every person on his crew was conscientious and experienced, assuring no detail was overlooked. It was a relief to work with a contractor I could trust and talk freely with throughout the entire process. They even stayed within budget! I will absolutely be calling Glenn for my next project."
Wendy Braverman
"After years of contemplating a first-floor remodel of our split-level mid-century modern home, we chose Crimson Design & Construction to bring our vision to life—and they delivered beyond expectations. From the beginning, we were impressed by Glenn’s architectural background and his ability to truly listen. He helped us reimagine our space, showing how removing walls and expanding the kitchen would enhance not just the kitchen itself, but also our living, dining, entryway, and outdoor areas. The remodel was extensive: structural wall removal, load-bearing beam installation, sliding doors and windows, hardwood floor refinishing, door replacements, electrical upgrades (including burying overhead lines), a complete kitchen renovation, and replacing our old deck with a maintenance-free composite one—all while we remained in the home. Glenn, along with designer Heidi, project manager Alex, and the entire construction team, delivered outstanding results while maintaining the integrity and style of our home. The craftsmanship, attention to detail, and overall quality exceeded our expectations. The team was professional, courteous, clean, and deeply committed to their work. Though the project took a bit longer than expected, it stayed on budget—and the results speak for themselves. We love our new kitchen, deck, and expanded living space - what a transformation! We highly recommend Crimson Design & Construction."
